Business blog
Blogging isn’t a one-style-fits-all affair, and it is important to bear that in mind when writing a business blog. A loose, chatty and unstructured approach is fine for a fun hobby blog, but will not bring you the results you need from a blog for business. Professional blogs on your business website have one goal in mind – bringing in more customers – and they can be extremely effective in doing just that. However, to achieve that result, you need to plan the post meticulously or risk it sinking without trace. Here are some tips for planning an effective businessContinue Reading
Three Years on and the Supportal Business Journey Keeps Rolling
I can’t believe it’s three years since I stepped away from the grind of the nine-to-five and set up Supportal’s business journey. Thank you for joining me on this ride. There have been ups and downs, but certainly more ups than downs and I wouldn’t change it for the world. Supportal Background If you don’t know already, here’s the story behind my decision to launch my own business supporting companies across all sorts of different and exciting fields. I’ve always worked hard to put a roof over my daughter’s head, but travelling and childcare costs were taking their toll andContinue Reading
Wordpress, Wix or Squarespace - Which is the Best Website Builder for Businesses?
A website builder allows you to create an instant impact online for your business. You don’t need to understand much, if anything, about the backend of the internet to have a beautiful and functional business website. However, there are a number of options open to small business owners when it comes to picking the ideal website builder. They range in price dramatically and each has its own pros and cons. Take a look at the following to assist you as you decide which to go for from the ‘big three’ – WordPress, Wix or Squarespace? WordPress.com WordPress needs two separateContinue Reading
The Biggest Content Marketing Challenges for Small Businesses (With Solutions)
Content marketing is a truly effective way to engage your potential customers. Rather than feeling like the hard sell, a well-written blog, interesting podcast or impactful video actually helps the user grow an affinity with a brand. However, it isn’t a simple process to create effective content. There are many content marketing challenges for small businesses. Lack of time is usually cited as the main problem when it comes to instigating a content marketing strategy. This is understandable when a business is growing and everyone is working at full capacity on their main tasks. But when you consider that aContinue Reading
Many modern businesses are looking to automate business workflows in order to take time-consuming administrative duties off their team’s hands who would be better deployed on tasks that require their specialist skill sets. Automating your workflows can eliminate human error and communication issues that might otherwise slow your processes down. What are Automated Business Workflows? Automated business workflows take over tasks such as data entry and the sending of notifications. Applications, systems and machines perform these duties as soon as a previous step in a workflow is complete, otherwise known as triggers and can be created based on a particularContinue Reading