Instagram is all about the visuals. It’s a place to scroll through where you can gaze longingly at beautiful sunsets, drool over exquisite looking food and coo over a huge selection of pampered fur babies. Everything your business posts needs to look on point and an Instagram themes take that to the next level. Stick with us on this blog, and we’ll give you the lowdown on Instagram themes – what they are, why you need one, and how to put some of the most popular Instagram theme ideas into action.
What is an Instagram Theme?
An Instagram theme is a consistent look that runs throughout your business IG account. Something that connects all of the posts on your grid, and can sometimes also help people recognise your photos as soon as they pop up in their feeds – a pretty sweet piece of brand marketing, right?
You might filter some or all of your Instagram posts with the same base colours; you might only photograph items of certain shades, or only use pictures shot in specific styles. The possibilities with new Instagram theme ideas are endless!
Why Do I Need an Instagram Theme?
You don’t NEED an Instagram theme, but it is highly advisable. You don’t NEED shoes, but it makes walking outside much more manageable and easier. When people check your Insta out, you want to impress them at first glance. If they land on your profile and see a hotchpotch of different colours and styles, they might not understand what you are all about and could leave without following.
With the perfect Instagram theme, they will see a coherent brand with a strong message. That is a real reason to follow.
There are hundreds of Instagram theme ideas out there, so we’ve picked out ten of the best that you can start working on today. Onto the Instagram theme tips!
Single Colour Theme
With a single colour theme concept, you build a really strong look for your grid. One of the most popular looks is the white Instagram theme, whereby you use large amounts of white as the main focus of all of your photos. Once you build up a full wall of predominantly white images, it makes a stunning visual impact. Classic examples of backgrounds for pictures in a white Instagram theme include white walls, duvet covers and even the winter sky!
A less stark single colour theme is the pink Instagram theme. It’s a bit more fun and playful and opens up more possibilities when you are out and about taking pictures for your business Insta.
Double Colour Theme
You won’t be surprised to hear that a double colour theme contains images featuring the same TWO colours throughout. That bit isn’t exactly rocket science, is it? The most common double colour theme is the black and white Instagram theme. It’s mean and moody, sleek and beautiful, and it’s also quite flattering when you take a selfie. Don’t underestimate that as a positive.
However, the black and white Instagram theme is not the only double colour theme around. Pink and blue work together well, as do red and white. Of course, you have your own business branding colours too, so this is a good opportunity to bring them into the mix for added recognition for your company.
Another of the Instagram theme ideas aimed at people who value simplicity is the minimalist theme. This is all about single subjects, surrounded by plenty of light, bright space. A single post looks impressive, but a whole grid full of these types of images can really set your Instagram apart from the rest of the crowd.
Your new Instagram theme could play with the conventions of the app a little. This is especially good if you like being a rebel. Border themes make your grid look very different from your competitors. Whereas the standard look shows all your images separated by a thin white line, when you add a white border to the inside of your photos, you create more distance between the shots and give your grid a complete overhaul.
You could opt for a border theme where all of the borders are the same thickness, or you might choose to alternate between a thick border and a thin border to add some variety to your profile. You could even border some, so they remain in the traditional Instagram square format and others, so they look as though they are in portrait or landscape. It’s entirely up to you.
Now, the puzzle theme isn’t for the faint-hearted. It takes a lot of effort and pre-planning, but it looks off the hook when you get it right.
Essentially, the images in your grid work together to create one large image when posted in the correct order. You could try this with three, six, nine or twelve images, depending on how confident you are feeling. With this Instagram theme, you want to make sure that each of the individual pictures that act as the puzzle pieces works as a standalone post too, meaning that you can entice potential new followers to visit your profile and then blow them away with your new Instagram theme.
Rainbow Instagram Theme
To create the rainbow Instagram theme, you also need to put in some graft, but once again, the results are well worth it. The idea is to curate a feed that runs through the rainbow as you scroll down.
You need to plan your posts ahead of time and make sure that you have at least three photographs in a row for each colour of the rainbow. The colour should be the main focus of the action, making it stand out as much as possible, You must then post these in the same order as the rainbow too for it to work smoothly (Richard Of York Gave Battle In Vain…right?).
As we said, a bit of hard work, but so good when it comes off.
Diagonal Row Layout Instagram Theme
To achieve the diagonal row layout Instagram theme, you need four different types of image which will appear to run from left to right, diagonally down your grid.
Pick your four different types of image (quote, selfie, food shot, landscape – for example) and then follow a very simple posting schedule of ensuring the same type comes up every four posts. The result is a beautiful aesthetic that shows off the variety of your feed in style.
If you don’t want as many as four different types of post, then the checkerboard requires just two different styles. These Instagram theme ideas work in a similar way though. The effect looks like a checkerboard or chessboard, alternating between both post types. One way to bring the checkerboard theme to life is to make sure you switch between light and dark images, with the contrast really making it stand out.
Quotes Layout Theme
The quotes layout is the perfect Instagram theme for those who want an inspirational feed. You can use one or more of the other Instagram themes on this page to help present your quotes in the style that suits you best too.
A full grid of quotes is powerful, but a checkerboard effect that alternates between quotes and strong images can also impress your potential followers. You can lay quotes over coloured images or blocks to create the rainbow Instagram theme too if you like. The possibilities are endless!
For help with your Instagram theme ideas, sign up for our resources portal to download our theme guide.