How to Use AI For Marketers in Small Businesses

by | May 10, 2023 | Marketing, Tech & Tools

Artificial intelligence (AI) is transforming the way we do business, and marketing is no exception. One of the most exciting developments in AI is Chat GPT, a large language model trained to perform a wide range of tasks that can help you save time. Keep reading to find out what Chat GPT is, the benefits of using it for marketing, and ten examples of how to use AI for marketers in small businesses.

 

What is Chat GPT?

Chat GPT is a language model that can understand and generate human-like language. It is designed to understand the context of words and phrases. This AI tool can be used for a variety of tasks, including text completion, text summarisation, and language translation as well as for generating concepts and ideas, which is where it is particularly helpful to anyone marketing their small business.

 

The Benefits of Chat GPT for Marketing

Chat GPT provides many benefits of AI for marketers, including:

Time-saving

It can help automate repetitive tasks, such as content creation and social media posting, freeing up time for you to focus on more strategic tasks.

Personalisation

You can train it to understand the preferences and behaviour of individual customers, allowing for more personalised marketing messages.

Cost-effective

Chat GPT can be more cost-effective than hiring a team of content writers or social media managers.

Improved efficiency

The tool can analyse large amounts of data quickly and accurately, allowing you to make more informed decisions more quickly.

 

Why You Still Need a Virtual Assistant

While Chat GPT has many benefits, it is important to note that it is not a replacement for a virtual assistant (VA). A virtual assistant can help with tasks that require human judgment and decision-making, such as customer service and sales.

Your VA needs to coordinate the AI to ensure that you have the correct inputs and to check and optimise the outputs. But pairing your VA with AI means that you can get more for your money, as they don’t have to manually complete all the menial tasks. They can automate them and then spend more of their allotted time on meatier jobs for your business.

 

10 Examples of How to Use Chat GPT AI for Marketer’s

Using AI for marketers is a game-changer. Here are ten ways that Chat GPT can super-boost your marketing.

Content creation:

Generate blog post ideas and write product descriptions by feeding in your desired keywords and headings. Once you have this solid basis, you can create content at a much more swift frequency, engaging your audience and potentially converting more readers into customers.

Email marketing:

Personalise email marketing messages based on customer behaviour and preferences. The AI analyses the data to help you specifically target certain offers at those most likely to be responsive to them.

Create social media posts:

Generate engaging captions to send out on your social media channels, with appropriate hashtags and emoji to increase your reach and interaction levels, building your platforms.

  • Facebook
  • Twitter
  • LinkedIn

Lead generation:

Generate leads by analysing customer data and identifying potential customers. Take the guesswork out of prospecting and use the available information to hone your targets.

Market research:

Analyse customer feedback and sentiment to inform marketing strategies. You can use the data generated to present visual ways to get a handle on the most efficient ways to market to your target audience.

Social media management:

Schedule social media posts at the times most likely to get in front of your audience. You can also respond to comments and messages automatically to keep the engagement going, made possible by AI for marketers.

Chatbots:

Create chatbots that can answer customer questions and provide support. Your AI will have the most common answers to hand and resolve issues. This means that customers are not waiting around for a human to find the time to read and respond.

SEO optimisation:

Generate keywords and optimise website content for search engines. The AI understands what you want to achieve and helps you find the best ways to craft your content to make the most of it.

Ad copywriting:

Generate ad copy that resonates with your target audience. The AI can distil your message down into powerful and effective copy to tell potential customers about what you can offer them.

Repurpose content:

Input long-form content and get ChatGPT to turn it into social media posts, a podcast script, slides for a presentation or any other form of marketing so that you gain the most value possible out of it.

 

Ready to Use AI For Marketers?

Chat GPT is a powerful tool that small businesses can use to improve their marketing efforts. By leveraging the benefits of AI, you can save time, increase efficiency, and personalise marketing messages to drive sales and grow your business. However, it is important to note that Chat GPT is not a replacement for a virtual assistant and that human touch is still necessary to guide it in the right direction.

To find out how to use AI for marketers with the help of a VA, book in a free consultation today.

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