How Email Sequences Save Time and Increase Sales

How Email Sequences Save Time and Increase Sales

Time is a precious commodity for any business owner. This is why automation is essential for freeing you up to concentrate on the most important tasks at hand. That is not to say that marketing emails are not important, but if you dealt with them manually, you would have little time to do anything else. Thankfully, email sequences are available to take this task out of your hands, helping you target your customers more effectively and without monopolising your time.

Not only do you save time, but with well-planned and executed email scripts and automation, you can also increase your business income too. Email sequences allow you to talk personally to your customers or to those people who are still undecided about becoming customers.

This article explains the fuss behind email automation and how to implement your own campaigns that will revolutionise your business!


What is Email Automation?

Email automation for marketing leverages software to send personalised emails to individuals based on actions that they take or do not take. These are referred to as email sequences and they work on triggers from the behaviour of customers.

For example, if a customer has bought one product or service from you, you will have an email sequence that will send them a message when you release a new product or service that is similar. This means you don’t spam your whole list every time you launch something new and dilute your messaging. You target those customers who you know are interested in that kind of purchase.

Another example is sending an email out when a customer abandons their cart at checkout. The email in this case reminds them that they need to finish the purchase or can address common concerns that cause cart abandonment, such as high postage costs. You could use this email to offer a 10% discount, for instance, which might seal the deal.


Why Are Email Sequences Important?

When it comes to digital marketing, business owners often think about their social channels as being the be-all and end-all. And, yes, your socials are brilliant for capturing the attention of potential customers and bringing them to your brand. But you can also further foster that relationship with perfectly targeted emails. You’re then talking to them in their private space, directly in their email inbox. Your socials and email sequences are the perfect partners for bringing in business.


email sequences

And it is the personalisation of email sequences and automation that makes them so popular. The stats make for clear reading:

  • 72% of consumers say they only engage with personalised messaging, according to SmarterHQ
  • Accenture reports that shoppers are 90% more likely to spend with your brand when they have a personalised experience
  • Campaign Monitor found that automated emails create 320% more revenue than non-automated emails.


How to Use Email Sequences and Automation

To start using email sequences to automate your messages to customers, you need to choose the right software for your business. At Supportal, we use ActiveCampaign and Dubsado for our automated sequences, which allows us to set up our rules and let them do the hard work of engaging our customers at times when they need nurturing. We have listed some other tools that can help you streamline and automate your messaging.

Once you have your software, you can start creating a range of email sequences, including:


New subscriber

Subscribers are worth engaging because they have shown enough interest in your business to sign up for your newsletter. That is not to say that you should instantly go in with the hard sell, but you should send them a welcome email.

As soon as they sign up, the email sequence is triggered and sends them a personalised message to acknowledge their action. You can also add in links to your most popular content and start to foster the relationship that will move them to become a customer.

You might also have an introductory offer for them, which might persuade them to spend.


Cart abandonment

There are many reasons that a customer might abandon their cart. It might be that they want to keep the item there to make it easy to find again once they have thought about their purchase. Alternatively, they might be put off by shipping fees, or delivery times or could just be shopping around for the best overall price.

Without email automation, these might all be lost sales. By creating a sequence that triggers on abandonment and sends an email at a certain length of time afterwards, you can remind customers to complete and then offer them an incentive to buy from you. With little effort on your behalf, you can close sales that otherwise would disappear.


Cold leads

If you have a lead magnet, such as a whitepaper, pdf guide, cheat sheet, or similar, you will end up with a number of cold leads that all need nurturing. This is when a well-planned email sequence comes into play.

This sequence might look something like this:

  • Email 1: Thank you for downloading/registering etc.
  • Email 2: Address pain points and offer a discovery call to help
  • Email 3: Send more information on how your product or service helps
  • Email 4: Follow up to seal the deal.

The initial action by the customer triggers the sequence and allows you to sell to the prospect without having to devote time to each individual lead.



It is not just enough to make a sale anymore. If you sell products, you want to upsell to customers and engage them with new products in the future. For services, you want to retain customers and keep people paying subscriptions. This makes the onboarding process particularly important, as getting people to use what you sell effectively is the best way to show them they are getting value for money.

Send an email on sign-up to guide them through the main features of your product or service. A couple of days later, send one that addresses any little niggles that people find when getting used to it and then send another offering tips for getting more out of their experience.

Offering this guiding hand helps them remain engaged and persuades them to persist.


Ready for Email Sequences?

If you are ready to gain the benefits of email sequences, there are two options. You could hire a virtual assistant to look after email automation on your behalf. You only pay for the work they do, making it a more cost-effective way of dealing with email sequences than hiring a new staff member. Alternatively, take a DIY approach by signing up with a company like ActiveCampaign and creating your own email automation.

To help with this, we have created 130 email templates to simplify the process for you. Download them today.

Tools to Help You Collaborate in Business With a VA

Tools to Help You Collaborate in Business With a VA

A virtual assistant brings a wide range of capabilities to your business and will change your life for the better. But for this to work, you will need to implement some key tools to collaborate in business with a VA to make the relationship as smooth and successful as it can be.

When you use these tools, you improve your workflow and don’t have to stop every few minutes to allow your VA to access programs, apps and outdated documents. There’s no arguing over who has the latest version of a word/google file, and everyone knows where they stand on any given project. Everything fits together perfectly, and they get on with their tasks whilst you build your empire. Ready to find out how to achieve this state of entrepreneur nirvana?

Let’s look at the tools you need to collaborate in business with your virtual assistant.


VA Tools to Help You Collaborate in Business

There are many digital tools that will help you run a small business, but these tools are specifically those that help you collaborate more easily with your VA. If you don’t have these tools already, you can transform the way you work by implementing them today.


Project Management Tools

If you are used to working on your own, you might never have used a project management tool before. But when outsourcing to a virtual assistant, you need a way of easily assigning work and tracking the progress of the parts of the projects you no longer control directly.

Project management tools like Asana let you set out the steps needed to bring a project to life, assign them to your VA, set due dates and get notifications if anything becomes overdue, and communicate with your team without getting into confusing email chains.

They are simple tools to help you collaborate in business in a way that means everyone knows what they are doing and when at every moment. It ensures that all the elements move into place at the right time to make your VA partnership a success.


Password Management Tools

When you work with a virtual assistant, you will often have to share access to a lot of your tools, accounts and documents. Sharing passwords via email is not a great idea, given the chances of them falling into the wrong hands. So you need a better, secure solution. Our go-to solution is a password management tool.

Using an app like LastPass means that you can save all your passwords in one secure vault and then share access securely with your VA. If you want, you can share access to your accounts without the VA even seeing the actual password. It will just autofill when they visit the site through the link in the LastPass app.


Collaborative Design Tools

You might use a virtual assistant to help you design social media graphics, posters, flyers or any manner of other imagery. In these cases, they could use a design tool based on their computer and send you over files for you to proof and send back, but this once again gets you stuck in the toil of email chains that become confusing.

To collaborate in business better with your VA, use a design tool like Canva. They can work on the project and share it with you in your account. This means you can log into the site, check the design, and leave notes and they can pick them up and adjust accordingly. Everything happens through Canva, with no need to download files multiple times and potentially end up working on the wrong version.


Email Tools

It sounds obvious but giving your VA access to your business email makes a lot of sense. It is easy enough to add another email to your domain that your VA can use when communicating with people on your behalf.

It looks much more professional than having someone talking to clients and other stakeholders on your behalf using an @hotmail or @gmail address. Having them on your company email also brings them into the team and shows how much you value their input in your work.


Document Sharing Tools

Another way to cut down on unnecessary email chains and reduce the risk of working on old versions of documents is to share them in the cloud. Google Docs is the classic example of a collaborative tool that works seamlessly when used by people working together at different locations.

Another bonus of document sharing tools like Dropbox and WeTransfer is that you can share large files between you without breaking your email server.


Time Tracking Tools

When you collaborate in business with a VA, you sometimes pay them per hour for their work. Using a time-tracking tool like Clockify is the perfect way to understand how much work they have completed and how long each task takes.

This data can help you understand which tasks are most cost-effective to assign to a VA and how much time you save by outsourcing tasks that you struggle with or just don’t have time to complete.

This creates transparency in the relationship between entrepreneur and VA, showing the value you are receiving as part of your partnership.


SEO Tools

If your VA is taking on blog writing tasks for you, then it makes sense to allow them access to SEO tools to ensure that the articles rank as highly as possible on search engines.

Ubersuggest is a great tool for finding out which keywords are most searched for in your niche and the likelihood that you can rank for each one. In addition, if you have a WordPress site, running your blog through the Yoast SEO plugin helps you to understand how well optimised the writing is.

These tools can supercharge your website and bring in great volumes of readers who could be potential customers.


Ready to Collaborate in Business?

If you are ready to collaborate in business with a virtual assistant, then talk to us today. Supportal Services can provide you with skilled professional virtual assistants to take the weight off your shoulders and offer a new dimension to your business. Book a free discovery call right now to find out what we can do for you.

How to Increase Your Well-Being in Work

How to Increase Your Well-Being in Work

Well being in work for women is at the forefront of all we do and that is one of the reasons that Supportal Services exists. Overwhelm is real and it can happen to entrepreneurs and small business owners as they grow their businesses.

It is amazing when your business starts to take off, but it is a lot of responsibility too. You find yourself pulled in all manner of directions. Entrepreneurs naturally want to maintain control of all aspects of their work, but there comes a point when it is not possible to do that and still enjoy any kind of healthy work-life balance.

We are here to support people just like you and restore that well-being in work that takes weight from your shoulders and helps you enjoy your success. In this article, we offer practical tips and advice to keep that overwhelm at arm’s length.


Why is Well-Being and Mental Health Important?

Running a business is hard – like, really hard. It’s what you’ve dreamed of for what feels like forever, but now the reality of running your business is here, it also looks an awful lot like late night working, never feeling like you’re at the bottom of your to-do list, and whilst working alone cuts out the chats at the water cooler, what about the chats over a coffee? What about those brain-storming sessions when energy flows and all the creative ideas come out?

What about the feeling of connection, as opposed to the feeling of loneliness?

We all strive for a work/life balance – but do we know what that actually looks like?

An unhealthy and unbalanced approach to working life directly affects our home and social life, and in turn, our mental health.

Our Founder Chloe Jessamy holds this topic close to her heart; in her 15 years of providing support to independent business owners, she has helped, re-focused and supported the road to recovery from burnout to flourishment.


What Does a Healthy Work-Life Balance Look Like?

A healthy work/life balance will look different to each of us. It’s not about splitting your time equally between work, self-care, home life etc – it’s about feeling fulfilled and content in all areas of your life. Well-being in work, well-being at home.

well-being in work

A healthy balance could look like this:

  • Meeting your working deadlines, whilst still having time to meet with friends throughout the week
  • Getting to bed at a reasonable time, and resting well
  • Eating well, and getting to that exercise class that’s in your calendar
  • Not worrying or fretting about work when you’re at home


How to Increase Well-Being in Work

Pause for a moment

Take a minute to pause and reflect. Ask yourself – what’s currently causing you stress. Which area of your business, or task on your to-do list do you find yourself procrastinating over or dreading doing? Pausing and considering your priorities can help you understand what is and isn’t working well for you.


Set (and stick to) boundaries

Plan your days realistically. Be kind to yourself – fill your day to around 70-80% capacity. That will allow some wriggle room if something crops up or a task takes slightly longer than expected but still stick to your set finish time for the day. Sticking to the boundaries of a start and finish time will allow you to feel fulfilment along with being in control of what happens throughout the day.


Develop good food habits

When you are super busy, it is easy to pick the most convenient option to eat, rather than the healthiest. We all love some fast food once in a while, but when it becomes a common occurrence because you are too busy to put together a healthy lunch or dinner, it can have ill effects. You start to feel sluggish and this can affect your well being in work.

The guilt that you might feel outweighs the short burst of joy that fast food brings. And the consequences for your physical health are obviously negative.

Try taking just ten minutes a day to prepare a healthy lunch for work. It will be ten minutes well spent and you will feel much happier with yourself for doing so. You will also likely feel more energetic.

Plan your dinners ahead for the week and order in the ingredients so you know exactly what you are going to eat each day and you don’t have to waste time thinking about it and then popping into the shop every day to get the ingredients.


Cut down on caffeine

When we’re tired and need to keep ourselves alert for the day, we tend to reach for the caffeine. However, the short-term high is followed by a lull and because it hydrates you, that makes it more difficult to concentrate. Be careful with how much caffeine you consume each day.


Consider alternatives

If there’s a task or area of responsibility in your business that you don’t enjoy, brings you the feeling of dread, or you feel always takes you ten times longer than it should – seek an alternative route. The likelihood is this is a necessary task in your business if it’s still around. So find another way to get it done. There are all manner of support systems available to you, find out about getting help with business tasks here.


Make time for CSR

Giving back, volunteering, doing a selfless deed – these can all bring well-being in work. It’s not always about things you do for yourself. Helping others brings all the good feelings that we all need from time to time. Those warm, fuzzy feelings that only come from a random act of kindness – a well-balanced work/home life will allow the time to work that into your schedule.


Support for Well Being In Work

well-being in work

'Self-care is, fundamentally, about bringing balance back to a life that has grown imbalanced from too many commitments or responsibilities.' — Robyn L Gobin Click To Tweet

We can help you if you need support to help with your well being in work and create more definition in your work-life balance. Have a conversation with Chloe to help you understand what’s realistic and what alternatives you could consider. Just get in touch for a free 20-minute conversation about your needs and take the first step to a healthier lifestyle.

How to Make the Most of Virtual Assistant Skills – Content Repurposing

How to Make the Most of Virtual Assistant Skills – Content Repurposing

Content repurposing is just one of many virtual assistant skills. It is also a skill that can save you a great deal of time, can truly install you as a thought leader in your field, and provides an excellent return on investment on your VA.

Sounds pretty impressive right? And it is! And yet, so many businesses don’t even consider it. They spend hours and stacks of cash constantly churning out new material on their blogs, websites, and social channels when there is just no need to.

This is where you can gain an advantage. Read this article to find out why and how.


What is Content Repurposing?

Content repurposing is the act of using the content that you have in different ways across a range of media. This means that one lot of research to create a piece of content doesn’t just disappear into the ether after a couple of days. It can form a blog, then a series of social posts, then form the basis of a podcast and so on. The opportunities are endless.

You should try and make a real impact with your content marketing and often you create a piece of content that really hits a nerve, it is a shame if all the work that went into it just dissipates afterwards. With content repurposing, you breathe new life into it once, twice, three times…as many times as you like! And it keeps going and keeps engaging your target audience.

The process of generating new ideas for standalone content is labour-intensive. Repurposing eases that pressure as you find new ways of presenting the same content. It also means you get more from your virtual assistant for the fee you pay as reusing the same content in multiple different ways is a much smarter way to work.


Ways to Use Virtual Assistant Skills for Content Repurposing

These are some of the ways that a virtual assistant helps you with content repurposing.


Creating a detailed content strategy

When you task a VA with repurposing content, you can build a much more detailed content strategy to keep your best pieces in circulation. Your VA can plot it as a timeline, showing you when each piece of content will go out and allowing you to visualise how the different ways of presenting the information feed into each other to keep your target audience entertained, informed and engaged.

Rather than simply plotting a piece of content and then a bit of promotion, you can look at the important topics for your audience and really consider the best ways to reach those potential customers in every single corner of the internet they might be.

You cast your net further and wider. You craft each post to be its own content in its own right, but also to drive traffic to the other pieces of the same puzzle. Your content strategy can really breathe when your VA works on the promise of creating fewer, better quality projects and then works on novel and effective ways of communicating them.


Sharing on social media

The very simplest, most basic way of repurposing content is to post about it on social media. This is a cornerstone of content virtual assistant skills. It alerts your audience to the fact that you have created a piece of content and sends them there.

But your VA can help to level up how you share to social media to make it pop when people are scrolling through their feeds. For example,  if you have a blog post they can pull some intriguing quotes out and create stunning images to display them and encourage people to click through.

And that is just one level. Sometimes using socials to guide people to your website isn’t the key aim. Your Instagram can be your business nowadays in its own right. Curating an engaging and consistent feed builds your brand and can lead to sales on that platform or direct contact with you from followers looking to buy your products or services.

Maybe your blog featured some contentious arguments. Get your VA to pull a key quote, make it into an image and start a debate in the comments section. Interaction is pure social media gold and the more activity in the comments, the more the algorithm shows your post to people.

In addition, you can then use these arguments to create a blog post summing up the debate!



Crossing media

That was just one example of crossing media, but that is a big part of content repurposing. Your VA can take any piece of content in any form and turn it into something else.

If you make videos of you giving talks, interviewing thought leaders in your field, undertaking reviews or anything else, your VA could turn that into a podcast. They take the audio, edit it so it makes sense without the pictures, add some production elements to it and put it out through Apple Podcasts, Spotify and anywhere else people get podcasts. See how it increases your potential audience?

Maybe you make an audio-only podcast. In this case, one of the virtual assistant skills could be to take interesting, provocative or funny clips and turn them into audiograms. These are videos to illustrate the audio. It might be a still picture with a sound wave pulsing or a video that relates to the content. Either way, it makes these clips more shareable and, therefore, reaches new potential audience members.

You can also turn video interviews into blog posts, photo galleries into Reels, turning dry research into vibrant, shareable infographics and so on.

virtual assistant skills


Managing mailing lists

Your mailing list is another way in which your VA can recycle old content into something new. People who have signed up to your list want to hear from you. When your email drops into their inbox, they are likely to want to read it and that provides an opportunity. They may have missed the blog post, and they may not have been on Twitter when you shared that insightful tweet, but the mailout is there, in their inbox, waiting for them to open it up.

Your VA can craft a perfectly targeted email to send to subscribers and, within that, they can repurpose much of your best recent content to go out to these fans of your brand. It’s a powerful way to market to people who are already invested in what you do.


Ready to Take Advantage of Content Virtual Assistant Skills?

If you want your content to work harder for you, whilst you work less on your content, a VA is a perfect way to achieve what seems impossible. The return on investment with a VA is already a powerful reason to outsource but add to that the efficiency of repurposing content and you have a winning combo. For help with reworking the best bits of your creativity, download our content repurposing planner and take the first step towards engaging even more customers.

8 Amazing Tools to Repurpose Content

8 Amazing Tools to Repurpose Content

Creating content is a necessity, but it is also time-consuming. Great content is how you bring people to your website and social media channels, turning many of them into paying customers. However, you can take hours to craft the perfect post and then, once it’s out in the world, you have to do it all over again. This is one of the reasons to repurpose content.

As a business owner, getting stuck in the endless churn of creation is not a great use of your time. You need to dedicate yourself to the other areas of your work. Being able to take one piece of content and reuse it multiple times across your channels to attract customers is the answer. And there are many tools out there to make this possible.

Benefits of Repurposing Content

There are many benefits when repurposing content. They include:

  • Saving time, as discussed already. If one piece of content has multiple uses, you need to create less new material, which can be a lengthy process.
  • It extends the life of great content. If you make something that truly speaks to and engages your audience, you don’t want it to disappear. You want it to be there, in the timelines of your customers, for as long as possible.
  • Increase the reach of your best content so that as much of your target audience as possible sees it.
  • Improve your search engine optimisation (SEO) through repurposing. Interlinking great pieces of related content tells search engines that you are worthy of clicks from people looking for those topics.
  • Get a better return on investment (ROI) from your virtual assistant, copywriter, social media manager or any other person you use to help create content.

Tools to Repurpose Content


Canva is an essential tool for content repurposing. It is an easy-to-use graphic design app, with a multitude of templates for all the many different types of visual content you might want to create.

repurpose content

There is a feature-packed free version, but Canva Pro is extremely powerful for handling all your designs without you having to undergo years of training!

With Canva you can pull quotes from a blog post and create stunning Instagram text posts featuring them. You can turn behind-the-scenes photos of your operation into memes. In addition, you can screenshot testimonials and brand them up to put out on socials. The possibilities are endless. is a transcription tool that you can use to repurpose content such as podcasts, videos or live streams. Once you have published your audio or video content, upload it to and it will work its magic to create a document featuring the full text of the conversation.

This allows you to create a blog post, which would be a great way to showcase an interview you did with an expert or thought leader. You can also use the transcript to pull quotes to turn into social media posts as well.

It’s a whole lot easier than listening and trying to write everything manually.


The Headliner app helps turn audio or written content into a visual feast for your social media followers.

repurpose content

The most obvious use for Headliner is to bring audio to life on visual platforms. If you have a podcast, you can take clips to promote it, put them through the app and show the transcript to capture the attention of your audience. You can add gifs, animations and images to help it stand out.

Another function is to animate text from blogs that you write, giving you an engaging and innovative way to share them on your social networks.


iMovie is extremely powerful as a video editor, especially as it comes for free. You do have to have an Apple product to use it, whether that is a Mac, iPhone or iPad. But, if you do, you gain an easy way to repurpose content.

You might have a corporate video made for clients. If so, you can use iMovie to take out clips to share on your YouTube or social channels. You might have multiple staff members with phone footage from an event that you put on. Using this repurposing tool, you can edit them together to showcase the excitement of what happened on the day.


If you have great thought leadership blogs, helpful eBooks, white papers or any other type of content that sets you apart as an expert in your field, you can easily repurpose that as a podcast using Audacity.

Podcasts are huge and people love using their travelling time and even relaxing time to immerse themselves in the huge range of shows of all manner of different topics. So repurpose your written content into audio by recording it into Audacity and then editing it using the simple functionality, before uploading it for the world to hear.


Gifs are a great way to get across a point on social media. They can also add a bit of visual sparkle to a blog post rather than simply adding still images. It is also fairly easy to create your own gif to use as a way of repurposing content.

For example, you might have a video that you made of you interviewing someone. You could take a short clip of them reacting to a question, getting excited when making a point or doing something else interesting and post it to socials with a caption saying something like “what made [GUEST] react like this? Click to see the full video.”

Maybe check that they are okay with becoming a gif first though!

Content creation


The Supportal Content Strategy Planner

We have created a planner to help you turn one piece of content into more than 25 social posts! By following the intuitive steps, you’ll never have to worry about running out of ideas again.

Imagine being able to create a library of high-quality, engaging content in no time at all. With our planner, you can do just that. You squeeze all the goodness out of your content and make sure you spread the word about the great stuff that you are doing.

A Virtual Assistant

A virtual assistant is a lifeline when it comes to repurposing content. It’s the perfect example of synergy in the relationship. You initiate the content, whether it is suggesting a blog topic for them to write, recording a podcast or making a video. You then pass it on to the VA who will repurpose it into all manner of different pieces of content.

Want to repurpose content?

If you want to repurpose content, then these tools will make the job so much more simple. They will save you time and ensure that your great content gets the respect it deserves. Hiring a VA to repurpose your content is a great idea. They have the specialist skills to create engaging and interactive content and using repurposing tools they do so in the most cost-efficient manner possible for you.


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A 50-page guide to building a big email list without breaking the bank. 

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