Consistency is the key to building your Insta presence, so you can’t rest on your laurels. You need to have top class material ready to go. But it is not always that easy. When you are running a business, time to sit and think about how best to engage your social audience is a luxury. That is why we have developed these Instagram caption ideas that you can check in with for instant content suggestions.
Bookmark this page and make sure you visit every time you come to schedule your business Instagram posts.
10 Examples of Instagram Caption Ideas
Post a How-To
People follow you because you know what you are talking about. You are an expert in your field. Imparting your knowledge to your eager followers is one of the most important Instagram caption ideas.
Solve a problem for a follower who is already interested in your niche, look benevolent and wise, and encourage likes, comments and saves, all of which tell Insta that this post is one that should be shown high up in your followers’ feeds.
Check out our Canva clean and simple Instagram post templates. We’ve created the image template for you, you just need to add a couple of personal touches to make it yours. These are perfect for illustrating a ‘how to’ post.
Share a Quote
As well as presenting your own wisdom, sometimes it is good to profile someone else’s too. A quote from a respected figure with a pithy, memorable, and relatable statement that is relevant to your business can do wonders for your account. People love to share them. The more shares you receive, the better that looks in Insta’s algorithm and the more potential customers view your content.
As Instagram can be a place where credits are not always properly attributed, make sure the image for your caption features the quote, the name of the person who made it and your branding and even website address. That way, if people screenshot it or save it to their camera roll, you still get your company name out there.
There are a number of sites from which you can source quotations, including BrainyQuote.
Celebrate a National Day
There are national and international days to celebrate anything and everything. From World Teachers’ Day to Talk Like a Pirate Day, each has its own following and, crucially, hashtag. People will be searching for that on the day, so create your relevant Instagram caption to capture some of the search traffic during that 24-hour period (or even longer given the different time zones). It makes you seem topical and relevant to those who see your post and allows new people who don’t follow you yet to find out about what you do.
One great resource to use to find out all about the national days coming up, so you can plan your posts, is Days of the Year. They even list the relevant hashtags you can use in your posts too.
Ask Followers to Fill in the Blanks
Likes are great, but comments are even better for showing Instagram that you make engaging content worthy of being seen by the widest possible audience. One way to encourage comments is to ask followers to fill in the blanks in a statement. People just can’t resist adding their thoughts when you leave a tantalizing opportunity.
You could create a Canva image with the phrase “The best item on a full English breakfast is ___________” and then see what people suggest, for example. The idea is to spark debate amongst your followers, who will all be convinced that their opinion is correct, and others are misguided. You can have a lot of fun with this in the comments.
Show Behind the Scenes
It’s a well-used phrase, but ‘people buy from people’. Yes, your brand and branding are important, but it is worthwhile reminding followers that there is a human being behind the business.
Connect with followers by sharing a funny, inspiring, unusual, or interesting story about your life and they will instantly feel more able to relate to you and what you are doing. This is key when it comes to making spending decisions. If they feel that connection, they could well be more inclined to use your organisation.
Every idea came from a moment of inspiration and your followers will be keen to see what inspires you to do what you do. Whether it is the person in your field who you look up to, a mood board of concepts that informed a product or merely the problem that you needed to solve that led to the creation of your business.
Show this off in an Insta image and use some storytelling in your caption to capture the attention of your fans and take them on a journey through your thought processes. This is another great way of making that emotional connection between customer and company.
People love to give their opinions, so encourage that to help instigate more engagement in your comments. For example, asking whether they prefer TV shows or films is a simple one, as is asking whether followers prefer staying in or going out.
Offering opposing options guides people to take a side and defend their decision in an explanation in your comment section.
You could even have fun with this and try a ‘would you rather’ type post. These are more creative situations with two equally good or equally bad outcomes, which requires followers to really think about their answers and justify them. One example would be ‘would you rather have to sing everything you wanted to say or dance all of your movements?’ Try making the question relevant to your niche to keep things on brand.
Take Part in a Challenge
There are a host of challenges out there on Instagram. These are often month-long events where there is a prompt every day for a different post. For example, one day the prompt might be ‘tidy’, the next day ‘fun’, the next day ‘mysterious’, and so on. Your challenge is to find something that fits the prompt but also remains in the voice of your account.
The great thing is that it encourages you to post every day, which is great for engagement, challenges often have hashtags, so new people will find your posts, and you can turn them into an opportunity to show off a product or service that you want to sell.
You could even begin your own challenge and be a leader in the field!
Make an Announcement
Don’t be afraid to shout about your successes. People want to hear about them. They love hearing about good news, so share away!
It could be a major new project going live, a milestone that you have passed as a business or perhaps a post about your business charity efforts, Instagram is the place to do it. Instagram caption ideas don’t always have to be about other people, sometimes you should make yourself the star of the show.
Share Before and After Shots
Instagram is ideal for displaying transformations. It could be a home renovation, a haircut, Stacey Solomon’s Tap to Tidy efforts or anything else where there is a stark difference between the before and after shots. People love them and are keen to see what your business does in order to create that change.
It helps people envisage how they can change their lives and situation by using your company and that takes them one step closer to becoming a customer.
Turn These Instagram Caption Ideas into Reality
Turn these ten ideas into reality right now, by using our Instagram templates from Canva. There are 97 templates to work with in order to illustrate the captions that will engage your followers.
You can also try our done-for-you captions and graphics package, where all you need to do is copy and paste the captions we have generated into your Instagram app. These are available on a pay-as-you-go basis, depending on how many you need for your social media. Download them today.
At the heart of every business, helping it run smoothly and efficiently is good diary management. With deadlines, meetings, conferences, staff holidays and all manner of other appointments needing to be documented, it is vitally important that you have a system in place to keep your work diary up to date.
WHY DIARY MANAGEMENT IS IMPORTANT
A work diary is essential for ensuring you complete every task at hand. If the information on forthcoming events is up-to-date in your Outlook or Google calendar, you know exactly what you have to do and when. A well-managed diary displays everything in one place, making it hugely preferable to trying to keep track of deadlines on a stack of post-it notes. We are much better at digesting the blocked-out timeframes than we are at reading through reams of texts. Your diary is not only a central resource for you but also for your teams too. They can see when you’re busy, when you’re free, when you’re on leave and when you have a major deadline lurking around the corner. This means they can plan their time accordingly so they are free when you are if they need to catch up.
Improves your customer services reputation
Sharing your diary also means you can improve your customer service. If a potential client calls when you are out of the office, a team member can confidently book a convenient time for a meeting between you and the customer, providing a slick and impressive operation.
WHAT TO SCHEDULE IN THE WORK DIARY
Multiple possible dates
Good diary management means keeping appointments updated as soon as you discover the details. If a client offers multiple possible dates for a meeting, book the time out for each option. This means no one can double book you after you have responded to the customer with the dates that work for you. Once a final date is set, you can delete other options, freeing up your diary.
Include preparation time
Take time every week to review the entries on your calendar for the next seven days. You may have booked the time in for a meeting, phone call or job interview, but have you allowed time for the necessary prep work? If you have any action items, allow yourself time before the event to complete them and ensure you are prepared. Without this time in your diary, you could find yourself overrun with other jobs and go into events feeling like you are not as ready as you could be. It is also a good idea to take a moment to perform a quick review of your calendar every morning to ensure that the items you felt were priorities are still the most important tasks on your plate.
Add appointment locations
If the diary is well managed, you can utilise all manner of efficiency-boosting tactics. For example, if you have a meeting in a particular town already booked in, you can schedule appointments with nearby clients on the same day to prevent unnecessary travel. If your diary is not up-to-date, you might miss this quick win.
Your diary is not accurate without travel times
If you do travel for appointments, remember to bear this in mind when you block out the time. Always add your travelling time before and after the meeting or event. If you’re based in London but are attending a conference in Manchester at 2pm, your colleagues and clients need to know that you will not be available in the capital after 11am. If your diary is badly managed and only has you down as busy from 2pm, you could find yourself being committed to being in two places at the same time. Always add your travelling time before and after the meeting or event. Click To Tweet
Schedule follow-up meetings
Scheduling a follow-up meeting as soon as you finish an initial appointment with a client helps you focus on delivering the action points. Invite all of the attendees so everyone can start planning their time in order to be able to update the group by that date. This helps keep the momentum going with the work that you discuss and allows you to organise your diary in the most effective manner.
Block out time to check your emails
Block out a chunk of time to spend working through your emails. This allows you to be free to get stuck into your other tasks without distractions at all other times. That ping that comes with a new mail can instantly break your train of thought when you are trying to concentrate on other jobs and you can easily forget where you were going if you stop, head to your email app, and read and reply to the message in the middle of a task. With a set time for dealing with emails, this diary management tip allows you to plough through them in one go and be free to dedicate yourself wholly to the important jobs of the day beyond that.
Create outlook reminders, always be prepared
Use the ‘Reminders’ function to stay ahead of deadlines. Discovering you have to complete a major report in a week’s time is far preferable to only remembering it needs to be in an hour before the cut-off time.
Add personal date reminders
You can also add in personal birthday and anniversary information, as these are the sorts of dates that can easily slip your mind when you are concentrating on making a success of your business. To manage the diary effectively, you can separate these items from the pressing work engagements, as well as distinguishing between meetings, courses, deadlines and other items by colour coding them. In need of some inspiration.
It is easy to fall into the habit of always scheduling a string of meetings for each project you work on, but when you look at your diary, do you really have time to block out for meetings on every single topic? The fact is that meetings are not always helpful. Sometimes they achieve great results, but sometimes you could have reached the same conclusion just by collaborating on a Google Doc. Ask yourself whether a meeting is really the best, most effective and efficient course of action to get the job done. Often diary management is about what not to schedule as well as what to schedule.
Schedule your peak productivity times
Every person has a different optimum time in the day when they are at their most productive. Some people know that it is just before dawn, while others find themselves energised after lunchtime snacks and drinks! If you know what time of day works best for getting things done at record speed without distractions from meetings or other obligations, schedule it and avoid meetings during this time. This is time to get ‘stuff’ done.
Track where your time is going
You know what they say “time is money”. Save yourself some valuable minutes by using a time tracking tool! There are a few out there that will serve you well, we have personally used Clockify and Toggl. Using these digital tools helps manage and analyse your productivity. They let you see when and where all of those little distractions happen and where your time is going, which in turn helps improve your focus!
GOOD DIARY MANAGEMENT STARTS WITH COLOUR CODES
Colour code using automatic conditional formatting
Conditional Formatting automatically colour codes your Outlook calendar items based on certain words you use, helping you to manage your diary. If you have Outlook 2007 or earlier, it’s called Automatic Formatting. Here’s how you use Conditional Formatting:
From the Calendar window, use the ‘View’ tab and choose the ‘View Settings’ button in the group marked ‘Current View’. From there, choose ‘Conditional Formatting’.
Press ‘Add’ in order to create a new category of appointment.
Pick a name for the category (eg. ‘Meeting’, ‘Training Course’ etc.)
Select a colour for the category.
On the ‘Appointments and Meetings’ tab enter the word you intend to use in the entry that will trigger the colour change. This will also probably be ‘Meeting’, ‘Training Course’ etc.
Repeat the process for each different category you wish to colour code.
From the Calendar view, right-click on an appointment.
Hover over ‘Categorise’ until a choice of colours appears to the right.
Select the colour you wish to use for the type of appointment.
GET HELP WITH YOUR DIARY MANAGEMENT
When you’re juggling a million different tasks, it’s easy to forget about the management of your calendar. But this can result in missed appointments and lost time! That is why having an expert handle all aspects from start to end will make sure that nothing slips through the cracks.
Supportal can manage your diary on your behalf. Make sure you always hit deadlines, you know when team members are free, and that your calendar is easy to digest at all times. Contact us to find out how we can help make your business as efficient as possible through effective diary management.
Taking time to concentrate on self-improvement and self-care in business is important for several reasons:
It reminds you to check in with yourself mentally and physically and to consider how to work on both aspects.
It is empowering to remember that we can take control over so many areas of life that will improve our situation.
It encourages us to look out for others and share our experiences for the benefit of all of us.
Although, as a business owner, it can sometimes feel strange spending time working on ourselves at the expense of concentrating on business matters, the two are not mutually exclusive. The better, more refreshed and fulfilled you feel, the better you will be at work. We are all at risk of burnout and stress, which makes blocking out some time in your calendar to concentrate on you and your journey necessary.
Keep reading for five essential tips for self-improvement in business to put you in a better position to win.
What is Self-Improvement?
Self-improvement is also sometimes called ‘personal development’ and it means taking the agency to lead the process of making positive changes to your life. Author Scott H Young refers to improving your ‘total life strategy’. He describes that as “a collection of every habit, behaviour and thought pattern, conscious and unconscious, that you use to solve the problems you have in life, meet your needs and stay alive.”
Business strategist Tony Robbins says that to improve, you need to have something to work towards. “Setting self-improvement goals is about raising your standards and turning your ‘shoulds’ into ‘musts’” says Tony, “you can do that by getting total clarity on your vision for your life, then relating your goals back to this purpose.”
If you are ready to set those goals and create the right mindset to succeed, here are the five tips for self-improvement you need.
5 Tips for Self-Improvement
1) Keep Learning
When was the last time you learnt something new? The more you learn, the better equipped you are to handle situations and interactions. You find out more about yourself and understand your abilities better. As humans, we are born to learn and continuously gaining knowledge is the key to unlocking self-improvement.
It opens new avenues and possibilities for you that you never knew existed. Talk to peers, read industry papers and thought-pieces, you should even try reading articles on subjects or on websites you would never usually consider. Learning is about finding out more helpful information about the areas in which you work, but it is also about gaining new insights and uncovering other points of view. This helps to understand the mindset of customers more thoroughly, which can help when approaching new clients.
2) Set Tasks Aside
It is difficult to leave a task unfinished when you run a business. Your tendency is always to complete what you start, but as strange as it sounds, sometimes you can focus too much on a project.
The Harvard Business Review reports that “excessive focus exhausts the focus circuits in your brain.” Essentially, the received wisdom that you keep chipping away at something until you finish, no matter how exhausting or exasperating it is, just doesn’t hold water. It is not good for your brain or your productivity.
You have to promise yourself that you will park a task, then go for a walk, have a snack, check your social media, start something more straightforward or pretty much do anything else for a while. When you return to the original project, you will come to it with a fresh mind and clear thought process.
3) Evaluate Your Strengths and Outsource Your Weaknesses
Everyone has strengths and weaknesses and we often know exactly what they are. Acknowledging the fact that you are not a superhuman who is equally good at all areas of business work is a major step towards self-improvement.
This is because once you accept the imbalance, you can do something about it. You should own those strengths and really concentrate on those areas when you work, but equally, you should own those weaknesses and outsource them.
There is no business benefit to you taking two hours out of your day to frustrate yourself trying to write a blog and ending up with 1,000 words that don’t actually say what you wanted to say. There are people out there who can write fantastic, SEO-focused and engaging blogs for you. Use them.
4) Discover Your Work-Life Balance
As well as freeing up your work time to spend more of it on those tasks at which you excel, you should look at your use of time in general. A good work-life balance is a massively important area for self-improvement. Being able to shut off from the business is key to giving your brain a rest and keeping your mental health in check.
It is important you spend time with family and friends, doing those activities that you enjoy, that bring you happiness. You will be a more effective business presence for it and will return to your desk feeling happier and more fulfilled.
You need to analyse your processes to find out what you can automate, look at the tasks you can outsource and concentrate on working out which elements of the work are priorities and which you can put to one side whilst you attend that family barbecue.
5) Work On Your Communication
Communication is a key element of a business owner’s work life and, therefore working on improving it is an essential tip for self-improvement. Whether it is networking with other business owners, pitching to clients, delegating to employees, speaking at community events, publishing social media posts, writing blogs or any other way that you reach out to the public, developing these skills will help you gain an advantage.
Harvard Business School recommends working on adapting your communication style to the audience, asking others for their opinions, especially using open-ended questions, and actively listening to what they have to say, and ensuring you express empathy as powerful techniques for business leaders.
Help With Self-Improvement
If you are keen to put what you have read into practice, you can take the first steps towards self-improvement right now. It is not easy, but personal development is the way that you get ahead in business and stay ahead. Standing still is not an option. We can help you regain some of your time to spend on self-improvement and self-care. Book a free consultation right now to find out what we can do for you, with no obligation.
Have you ever sat there at your desk for ages, wasting valuable time trying to think of something to post on your business social media channels? You know that you have to have a presence online, but inspiration doesn’t always strike, and you lose yourself in thought when you could be spending that time on one of the many other important tasks on your list. If so, you need this guide on how to create social media content for 30 days using simple and effective tools like Canva and Asana.
Although many people use their social media to be spontaneous and, in the moment, it does not work as a coherent tactic for businesses. Not only can you find yourself stressed daily, but you can end up without the consistent strategy you need to make the most of your social channels. This guide will help you avoid that overwhelm.
Why is Creating Social Media Content in Advance Important?
Running a business demands a lot of your time, there is only so much time you can dedicate to your social media and online presence. If you do not create social media content in advance you have to start from scratch every day. That’s right, you are going to see it pop up on your to-do list daily. In our experience, every business owner’s nightmare. This means getting yourself into the right frame of mind to conjure up quality content more frequently than you would like. Spending time thinking up great posts means you waste more time than you would if you boxed off a few hours or half a day in your calendar, once a month. The trick is to get into a consistent flow of brainstorming, writing posts and designing graphics to go with them.
By using a graphic design tool like Canva, you make sure your brand looks slick and professional across all your channels. The productivity and time management app Asana helps you to plan and draft posts ensuring you have a healthy balance of content. You can collaborate with other team members, assign tasks, add images and documents, and communicate without leaving this tool. As Asana advocates, we cannot recommend this tool enough for your overall business organisation and management. It is much more than a project management tool in our opinion.
How to Create Social Media Content for 30 Days
This is how we create and schedule social media posts for our channels as well as for our clients, so we know how well this works!
Plot Your Social Media Strategy
We all have our favoured mix of social media content, but you should keep in mind that you have to offer value to your followers or they will quickly unfollow. One rule of thumb we like to follow to keep things balanced is the 3 E’s: Entertain, Educate and Engage.
Work out the mix of content you plan to use. Try and stick to 3-4 content topics, these act as your pillars when creating content so that you have focus. Let’s say you’re a social media manager, here is how your content pillars might look:
Social Media Marketing
Social Graphic Design
This will give you an overview of the type of content you need to prepare and gather for the month ahead. Other topics and dates you might include are national dates. Businesses have been using national dates to raise awareness and engage with their ideal audience using clever relevant marketing campaigns for years.
Creating 30 days of content at a time helps you get a better idea of how well you are sticking to your content ratio and allows you to factor things in advance rather than last-minute.
Now you have your content pillars and some focus you can start thinking about how you are going to deliver this and narrow in on the topics you are going to cover. Content pillars tell you what topic to focus on but do not drill down on the details on how it will be delivered. Will you share quotes and reviews, do you plan on creating video content, will you use the content you already have or use curated content? Content mapping is about working out how to deliver information to your audience in a way they will digest.
Before you get started, think about creating your content in batches. This allows you to stay tuned into one content type at a time. Once your creative juices get going, they flow, why keep switching. Use content already available to you making sure it is aligned with your content pillars (as mentioned earlier). Here is some content you can think about creating in batches. We have used a social media manager again for this example:
Quotes about entrepreneurship.
Tips about social media using blog post content.
Testimonials from clients.
National Dates happening throughout the month.
Promotions – Promoting new services, giveaway’s etc.
Open days – A few posts are kept open for timely information.
Start with your most important content first, we recommend blog posts, testimonials, new product/services, any important announcements. Now it is time to start drafting. At this point, you want to be able to note how many posts you need of each, you will of course require 30 posts.
Quotes about entrepreneurship (8 required)
Tips about social media using blog post content (10 required)
Testimonials from clients (4 required)
National Dates happening throughout the month (3 dates)
Promotions – Promoting new services, giveaway’s etc (5 required)
BONUS TIP: We create a project in Asana called ‘Content Library’ – here is where we list ideas, timely updates, national dates, and sourced content like quotes etc. This is content gathered throughout the month. We already have a bank of pre-approved content which saves time hunting endlessly for the right content. This is great when working with a team too.
Draft Text in Asana
When you use the social media calendar template from Asana, you are presented with a list view, this is just one of the options. You can toggle between different layouts like board view (like Trello) timelines, calendar and more. Start with a list view, we use this when mapping out content and drafting captions. Use a section labelled ‘unscheduled’ or ‘Drafts’ to start creating your posts, this acts as a ‘work in progress section’.
Blog posts are always a good one to start with, it makes social media content creation a breeze.
Create a new task for your first post under the column ‘unscheduled’.
Select the first blog you would like to promote. Search for a few snippets of value you can use (this should be a small nougat of value so that your audience can benefit from this post immediately but at the same time also be intrigued to learn/read more). Copy the first paragraph into the task description in Asana and add a title like this: Blog post: why social media is vital for small businesses.
Now complete your custom fields in Asana to provide a more detailed overview. Here are some of the fields we use:
Hashtags (list of hashtags relevant to the post – 30 max)
Post Status (Draft, pending approval etc)
Content-Type (Photo, Carousel, Video etc)
Social Channel (Facebook, Instagram, LinkedIn etc)
Campaign (National dates, product launch etc
If you are using a free version of Asana, you can achieve this by using tags or adding the above list into the description box so that the details can be added directly beneath each header.
Repeat the above as many times as you see fit. Remember to think about how many of these posts you want for 30 days if you have not already.
The above process is the same for each type of content you intend to produce. The key is to work through each one at a time creating content in bulks. You should be left with a long task list in your ‘unscheduled’ or ‘draft’ section.
Now go through and add due dates. Once you have done this you can go to ‘calendar view’ in Asana to get an overview of what content you have mapped out for the month. You can move things around as you see fit (excluding those that have a set published date like national dates).
Create Images for the Posts
Once you have your text in Asana, it is time to use Canva to make the corresponding images. Go to “Create New Design” and you will find the dimensions for all of the most popular social networks. Select the platform you are working on i.e. Instagram.
Now select your template from the left-hand side and update it with your branding or create a bespoke design from scratch.
If you hit “+ Add Page” after you finish each graphic, it will bring up a new blank canvas in the same dimensions, so you can keep all that month’s posts on the same page. We have 12 designs in total for the year (one for each month). At the bottom of the screen, you will see a grid view option, this is where you can see all the posts you have made for that month together on one page.
Download the Images
Once you have finished all 30 social media images, you can download them as jpegs. They download onto your computer in a zip file, which you can then unzip. If you have created video footage you will need to do independent downloads as an mp4 or gif.
Add the Images to Asana
Once you have access to all 30 images, you can drag and drop each into the relevant task on your social media calendar on Asana. Change to board view to see all your designs at a glance. You are now ready to invite your Virtual Assistant to edit, approve and schedule all your posts.
Schedule Your Posts
The last step is to schedule your posts using your tool of choice. This might be Buffer, Sprout Social, Hootsuite or any other social media scheduling app.
Ready to Create Social Media Content?
Taking these steps will help you wrap up your social media creation in no time, allowing you to concentrate on other tasks for the rest of the month. Of course, you can always add in new posts if they occur to you mid-month or based on current events.
Either way, you will not feel the overwhelm of constantly trying to come up with post ideas every day, wasting your valuable time. You can relax in the knowledge that you have a great mix of content scheduled.
If social media graphics is something you struggle with, check out our Business Suite shop. We have created a Theme Creator Social Media Set that will make your posts pop. All you need to do is add your personal touch, a real time saver.
Blog writing is a real skill. Not only do you have to be creative and clear, but you also need to bear in mind the purpose of your blog. Namely, to get your website found by search engines. This Search Engine Optimisation or SEO checklist contains some simple but effective tricks for helping your posts appeal to Google and its rivals. The higher you rank for your chosen search terms, the more people are likely to visit your site.
If you are a small business looking to boost your organic reach, this list is invaluable. It can help you hone the way you write your blogs so that you give search engines the best possible chance of ranking you highly and grabbing the attention of people looking for information about your niche. It can also expand the range of keywords that you rank for, giving you an even better chance of gaining views.
Why is an SEO Checklist Important?
Making the first page of Google is so important for gaining organic search traffic. These are the users who find your site whilst searching for a term to do with your sector, which is why this should be a key element of your marketing strategy. These are people who are interested in what you have to sell or offer. But they rarely stray far from the first page of search results.
In order to stand a chance with these users, your blog SEO needs to be on point, and that is why the SEO checklist is key. By making sure you include these elements in your blog, you give yourself the best chance of bringing in decent traffic from search.
8 SEO Checklist Items to Get Your Blog Found
1. Have You Found Your Keyword?
Your keyword is a word or phrase that you want to rank for. To choose the right keyword for your post, you should look at a tool such as Ubersuggest to find out search volumes for your sector. Type in terms relating to the topic of your blog and you can find a range of related keywords and how many people look online for that keyword every month.
The trick is to be ambitious, but realistic. There is no point optimising your blog for a term that only ten people a month are bothered about, but choosing a keyphrase with huge competition will be nearly impossible to rank for. For example, you could possibly rank well for the term “Norwegian noseflute music played by a man called Gerald”, but it won’t bring in any traffic. And you will get nowhere near page one for the massively popular keyword “music”. However, optimising for “Norwegian music” seems like a realistic and achievable aim.
2. Have You Included Your Keyword Enough Times?
Once you have your keyword, you need to insert it naturally into the text so that search engines know what the blog is about. You should have the keyword in the title, the blog address, in the first paragraph of the post, in at least one subheading and a couple of times in the body of the post
There was a time when people used to ‘keyword stuff’, and try and repeat the phrase as many times as possible to boost their ranking. However, the search engines got wise to this and factored that into their results. They need to prioritise results that actually inform searchers, not those that have no substance and which are spammy. This means you have to strike a balance between using your keyword enough to be noticed but not too much to raise a red flag.
3. Does Your Blog Inform, Entertain or Add Value to the Reader?
One of the SEO blog elements that search engines look for is how long a user spends on a site they find through search. If they immediately hit the ‘Back’ button, it suggests your post did not help and, if that happens a lot, it can negatively affect your ranking.
If a blog contains interesting information, is entertaining or answers the searcher’s query, they will spend longer on the page, which sends a message to the search engine that this is a good value result. You should make sure your post offers value and grabs their attention right away.
4. Does Your Post Contain Internal Links?
This is another key point for the SEO checklist. Internal links, those that point to somewhere else on your site, can help you look great to search engines. They track the overall session time of users and the number of pages they visit. The longer they spend on your site and the more pages they visit, the more they can be confident that your site is filled with engaging content. This can help boost your rankings.
5. Does Your Post Contain External Links?
These are links to other sites. This is a good habit to get into because, the more people who do it, the more links there are for search engines to follow to find new and interesting content.
However, you are not just doing it for the greater good. As SEO firm Yoast says, if you can back up a point you make by citing a trusted source, that makes your blog more authoritative and might help it rank better. In addition, if you link to a trusted source, you can then follow up and ask them if they would be interested in sharing your article or citing some of your work in the future with a backlink that helps improve your SEO
6. Have You Contacted Industry Leaders?
Following on from the last point, once you post your blog, make sure you contact thought leaders in your niche and ask them to read it. If they like it, you could ask if they will link to it from their site. The more high quality backlinks you get, the more it impresses search engines.
It is worth pointing out that search engines do not like “link for link” swaps. They should be organic and fit naturally into the text, rather than being crowbarred in to try and play the system.
7. Does it Include an Image?
You should have at least one image on your blog post and that should contain your keyword in its alt tag. This is something you can add to all the major blogging platforms, such as WordPress and Squarespace. It simply means that the image has a chance of cropping up in a search for that term, offering more chances to gain users onto your site.
8. Have You Added a Meta Description?
The meta description is usually what appears under the blog title on the search pages of Google and other engines. It should contain your keyword to help search engines understand what it is about and it should be enticing and engaging enough to encourage searchers to want to click that particular result. Without a specified meta description, the search engine might pick any old passage from the article to display and it might not be as tempting to users as one that you write yourself.
Want Help With Your SEO Checklist?
There is a lot to keep in mind when you write a business blog. This makes it a much more nuanced task than merely scribbling down a few thoughts. To truly make the most of this section of your website, your blog SEO needs to be at full strength, which is why we offer blog and content writing as part of our outsourcing service, using the skills and expertise of our experienced professional content team.