As a business owner, getting stuck in the endless churn of creation is not a great use of your time. You need to dedicate yourself to the other areas of your work. Being able to take one piece of content and reuse it multiple times across your channels to attract customers is the answer. And there are many tools out there to make this possible.
Benefits of Repurposing Content
There are many benefits when repurposing content. They include:
- Saving time, as discussed already. If one piece of content has multiple uses, you need to create less new material, which can be a lengthy process.
- It extends the life of great content. If you make something that truly speaks to and engages your audience, you don’t want it to disappear. You want it to be there, in the timelines of your customers, for as long as possible.
- Increase the reach of your best content so that as much of your target audience as possible sees it.
- Improve your search engine optimisation (SEO) through repurposing. Interlinking great pieces of related content tells search engines that you are worthy of clicks from people looking for those topics.
- Get a better return on investment (ROI) from your virtual assistant, copywriter, social media manager or any other person you use to help create content.
Tools to Repurpose Content
Canva is an essential tool for content repurposing. It is an easy-to-use graphic design app, with a multitude of templates for all the many different types of visual content you might want to create.
There is a feature-packed free version, but Canva Pro is extremely powerful for handling all your designs without you having to undergo years of training!
With Canva you can pull quotes from a blog post and create stunning Instagram text posts featuring them. You can turn behind-the-scenes photos of your operation into memes. In addition, you can screenshot testimonials and brand them up to put out on socials. The possibilities are endless.
Otter.ai is a transcription tool that you can use to repurpose content such as podcasts, videos or live streams. Once you have published your audio or video content, upload it to Otter.ai and it will work its magic to create a document featuring the full text of the conversation.
This allows you to create a blog post, which would be a great way to showcase an interview you did with an expert or thought leader. You can also use the transcript to pull quotes to turn into social media posts as well.
It’s a whole lot easier than listening and trying to write everything manually.
The Headliner app helps turn audio or written content into a visual feast for your social media followers.
The most obvious use for Headliner is to bring audio to life on visual platforms. If you have a podcast, you can take clips to promote it, put them through the app and show the transcript to capture the attention of your audience. You can add gifs, animations and images to help it stand out.
Another function is to animate text from blogs that you write, giving you an engaging and innovative way to share them on your social networks.
iMovie is extremely powerful as a video editor, especially as it comes for free. You do have to have an Apple product to use it, whether that is a Mac, iPhone or iPad. But, if you do, you gain an easy way to repurpose content.
You might have a corporate video made for clients. If so, you can use iMovie to take out clips to share on your YouTube or social channels. You might have multiple staff members with phone footage from an event that you put on. Using this repurposing tool, you can edit them together to showcase the excitement of what happened on the day.
If you have great thought leadership blogs, helpful eBooks, white papers or any other type of content that sets you apart as an expert in your field, you can easily repurpose that as a podcast using Audacity.
Podcasts are huge and people love using their travelling time and even relaxing time to immerse themselves in the huge range of shows of all manner of different topics. So repurpose your written content into audio by recording it into Audacity and then editing it using the simple functionality, before uploading it for the world to hear.
Gifs are a great way to get across a point on social media. They can also add a bit of visual sparkle to a blog post rather than simply adding still images. It is also fairly easy to create your own gif to use as a way of repurposing content.
For example, you might have a video that you made of you interviewing someone. You could take a short clip of them reacting to a question, getting excited when making a point or doing something else interesting and post it to socials with a caption saying something like “what made [GUEST] react like this? Click to see the full video.”
Maybe check that they are okay with becoming a gif first though!
The Supportal Content Strategy Planner
We have created a planner to help you turn one piece of content into more than 25 social posts! By following the intuitive steps, you’ll never have to worry about running out of ideas again.
Imagine being able to create a library of high-quality, engaging content in no time at all. With our planner, you can do just that. You squeeze all the goodness out of your content and make sure you spread the word about the great stuff that you are doing.
A Virtual Assistant
A virtual assistant is a lifeline when it comes to repurposing content. It’s the perfect example of synergy in the relationship. You initiate the content, whether it is suggesting a blog topic for them to write, recording a podcast or making a video. You then pass it on to the VA who will repurpose it into all manner of different pieces of content.
Want to repurpose content?
If you want to repurpose content, then these tools will make the job so much more simple. They will save you time and ensure that your great content gets the respect it deserves. Hiring a VA to repurpose your content is a great idea. They have the specialist skills to create engaging and interactive content and using repurposing tools they do so in the most cost-efficient manner possible for you.