So, you have started your business, you have set the wheels in motion to roll out your ideas and announce to the world that you are there and ready to collaborate. Stop and think for a minute. How can branding make your life better?
It builds trust
Trust is key when it comes to building relationships. It’s not something that miraculously happens overnight it is a working progress. Here are a couple of points for you to think about:
- Remain consistent in your messaging
- Be available to your customers. Interact and answer to your buyer’s pain points.
- Be honest
It is a reflection of YOU
Your brand needs to reflect you, your character, your vision, and your future. It easy and common to make the mistake of letting potential clients know why they need your service/product. The likelihood is before finding you they already know pretty much everything they need to know. Instead of starting with your product or service begin with core beliefs of your business, why you do what you do. This will help people to bond with your company because of what you stand for.
You will be recognised
Your brand will be recognised on the quality and memorability of your logo, messaging and content, everything you put out there. No one is going to just land on your site through sheer luck, you have to put yourself out there. There are many ways to do this but we recommend you definitely start with these three:
- Creating a brand board can be a great place to start to gather all your visuals and ideas. Take a look at a snippet of ours.
- Email Marketing
Be seen and be remembered
Your 1st impression means everything you don’t want to drift into the background with all your competitors and become history rather than being bookmarked. With the vast social media opportunities today it is imperative that your branding is not only memorable but also seen. Make an impact and you can guarantee that you will be called upon next time someone thinks they need your service/product just like yours, this is exactly how you will become the go-to within your niche.
Your USP (unique selling proposition) will shine
By having a clear USP, your marketing and branding become stronger because you have a clear vision of the message you want to deliver. It also helps you to create a clear direction for your business and helps you to develop a business personality people can relate to. The aim is for your reputation and brand to be remembered. Potential new business will be looking for something that calls to them emotionally and your branding may just be the one that stands out and makes them pay attention.
Your customers will be loyal
By trusting in you and your brand your client’s/customers will start to be loyal. They will use your services/products time and time again and won’t hesitate to recommend you by word of mouth to others that may be looking for a business like yours. A trusted brand will talk for itself.
Motivate and innovate
Colleagues and staff love the fact that they represent your company and with that option, you know that they will wear your branding with pride and advertise your business every step of the way.
Branding brings success
So, in a nutshell, get your branding right and you will be taking the right steps to a successful and worthy future. However, with this in mind, it is important to think about future growth and not to limit change.
A strong, well thought out brand will work for itself. There is no doubt about it, numerous big names have a branding that talks for itself, look at Apple and Starbucks for example.
You don’t need to spend huge amounts of money or have a big budget to get it right but a well-thought clear plan at the beginning will make your marketing efforts easier.
So from start to finish, your branding keeps your customer and client’s in mind not only for immediate use but also as a future option and one that will make them come back to you time and time again which in turn will make your life better.
Marketing Donut has a whole range of articles covering branding, you can read more here.